Delivering goodnessacross Oman, every day.
Al Reef is one of the Sultanate's leading FMCG distributors — representing 40+ international and regional brands across retail, food service and wholesale, from Muscat to Salalah.
- Year established
- 1992
- International & regional brands
- 40+
- Customers across Oman
- 4,000+
Delivered to
4,000+ customers
Within
48 hours
Brands we proudly distribute
Three decades of trust in Oman's consumer market.
Established in 1992, Al Reef has evolved into one of the leading distribution companies in Oman — catering to retail, food service and wholesale sectors. We are part of the UAE-based business conglomerate Choithrams, whose interests span the globe.
Our wide-ranging product portfolio is backed by a network of reputed suppliers across the world, combined with a professional, world-class approach to sales, marketing and customer service — giving us a leading edge in Oman's distribution space.
Read our storySixteen categories. One trusted partner.
From dairy to frozen, from pasta to pickle — explore the breadth of categories Al Reef brings to Omani retail and food-service shelves.
Milk & Milk Products
Get the most out of the benefits of milk: powder, evaporated milk, sweetened condensed milk & cream.
Beverages
Taste the difference. A wide range of choice to cool down your thirst.
Home Baking
Choose from a range of quality ingredients from cake and cookie mixes to icing sugars.
Ice Creams
The finest ice cream available — find the purest and finest ingredients in the world.
Diet & Health Foods
From low calorie sweeteners to nutrition bars — a full selection for the health conscious.
Frozen & Chilled Products
Trusted by our customers for high quality, great taste and excellent value.
The names families reach for.
A curated selection from our 40+ strong portfolio of international and regional FMCG principals.
Häagen-Dazs
USAIce Creams
The icon of luxury ice cream at its best — the finest ingredients the world has to offer.
Nature Valley
USADiet & Health Foods
Bars that come straight from nature — oats, raisins, nuts and an occasional dash of dark chocolate.
Green Giant
USAFrozen & Chilled / Canned
A small canned vegetable company born in 1903 — the Green Giant first appeared in 1925.
3 Horses
NetherlandsBeverages
Founded in 1628 in Breda — malt beverages enjoyed in over 50 countries worldwide.
Aeroplane
IndiaCondiments and Pickles
An economy brand of Indian pickles in the Middle East — leader in the economy segment for decades.
Aji-no-moto
JapanCondiments and Pickles
World renowned brand for MSG — used by housewives, hawkers and restaurant chefs around the world.
Al Karamah
Saudi ArabiaFrozen & Chilled Products
Leading Saudi dough producer — puff pastry, pizza crusts, Kunafa, Sambosa leaves and parathas.
Betty Crocker
USAHome Baking
One of the biggest names in baking — a trademark of General Mills.
More than a distributor.
Brands choose Al Reef because of four things we never compromise on — quality, cold chain, coverage and partnership.
Quality, uncompromised
We are committed to provide brands of outstanding quality and economy that improve the lives of consumers in Oman.
Cold-chain discipline
From -18°C frozen lines to chilled dairy, we invest in temperature-controlled vehicles and training to keep quality intact.
Coverage you can plan around
Corporate HQ, two central DCs in Muscat, four regional sales offices and remote connectivity across the Sultanate — 48-hour delivery, nationwide.
Partner-first mindset
We build strong, trustworthy and long-lasting relationships with each principal — joint planning, brand building and category development.
From a single Muscat office to nationwide reach.
- Stage 011944
T. Choithram & Sons is founded
The parent group is established in Sierra Leone, West Africa — laying the foundation for an international network across Europe, North America, Africa and the Gulf.
- Stage 021970s
Choithrams arrives in the Gulf
Choithrams brings 70 years of international expertise to the Emirates, then expands across Oman, Bahrain and Qatar with supermarkets and distribution.
- Stage 031992
Al Reef is founded in Oman
Established as the Choithrams Group's FMCG distribution arm in the Sultanate — serving retail, food services and wholesale sectors.
- Stage 04Today
40+ brands, 4,000+ customers
Corporate office and two central DCs in Muscat (Ghala & Darsait), four regional sales offices (Sohar, Salalah, Nizwa, Sur), a 200-strong team and 40+ temperature-controlled vehicles deliver nationwide within 48 hours.
Six locations.One nationwide promise.
A corporate office and two central distribution centres in Muscat, four regional sales offices, and remote connectivity reaching even Al Buraimi — built to deliver within 48 hours.
Muscat — Ghala
Corporate office and primary warehousing hub.
Muscat — Darsait
Secondary distribution centre serving the Capital region.
Sohar
Coverage for the Al Batinah North governorate.
Salalah
Coverage for the Dhofar governorate and the south.
Nizwa
Coverage for the Ad Dakhiliyah interior region.
Sur
Coverage for Ash Sharqiyah and the eastern coast.
Al Buraimi
Last-mile reach to the Al Buraimi & border region.
Have a brand that's ready for Oman?
Whether you're a global principal looking for a Gulf entry partner, or a retailer looking to broaden your shelf — we'd love to talk.