Delivering goodnessacross Oman, every day.
Al Reef is one of the Sultanate's leading FMCG distributors — representing 40+ international and regional brands across retail, food service and wholesale, from Muscat to Salalah.
- Year established
- 1992
- International & regional brands
- 40+
- Customers across Oman
- 4,000+
Delivered to
4,000+ customers
Within
48 hours
Brands we proudly distribute
Three decades of trust in Oman's consumer market.
Established in 1992, Al Reef has evolved into one of the leading distribution companies in Oman — catering to retail, food service and wholesale sectors. We are part of the UAE-based business conglomerate Choithrams, whose interests span the globe.
Our wide-ranging product portfolio is backed by a network of reputed suppliers across the world, combined with a professional, world-class approach to sales, marketing and customer service — giving us a leading edge in Oman's distribution space.
Read our storyTwelve categories. One trusted partner.
From dairy to frozen, from pasta to pickle — explore the breadth of categories Al Reef brings to Omani retail and food-service shelves.
Milk & Milk Products
Powders, evaporated milk, sweetened condensed milk and dairy creams from globally trusted dairies.
Ice Creams & Frozen Desserts
Premium scoops, sticks and tubs — including the world's most loved ice cream, Häagen-Dazs.
Beverages
Malt beverages, juices, syrups, mixers and hot drinks — for every shelf and every season.
Pasta & Noodles
Macaroni, spaghetti, vermicelli and instant noodles by Kolson, San Remo, Mamee & Fantastic.
Ethnic Foods
Pickles, MSG, condiments and regional pantry essentials beloved across the subcontinent.
Frozen & Chilled Products
Trusted by our customers for high quality, great taste and excellent value — every degree of the way.
The names families reach for.
A curated selection from our 40+ strong portfolio of international and regional FMCG principals.
Häagen-Dazs
USAIce Creams & Frozen Desserts
The world's most loved super-premium ice cream.
3 Horses
NetherlandsBeverages
Traditionally brewed non-alcoholic malt beverage since 1628.
Aeroplane
IndiaEthnic Foods
The pioneering economy brand of Indian pickles in the Middle East.
Ajinomoto
JapanEthnic Foods
The world-renowned benchmark for MSG and umami seasoning.
Al Karamah
Saudi ArabiaPantry Staples
A leading Saudi food company trusted across the Gulf.
Kolson
PakistanPasta & Noodles
Macaroni, spaghetti and vermicelli staples for South Asian kitchens.
San Remo
AustraliaPasta & Noodles
Premium Australian pasta crafted from durum wheat.
Mamee
MalaysiaPasta & Noodles
Iconic Asian noodles, snacks and instant favourites.
More than a distributor.
Brands choose Al Reef because of four things we never compromise on — quality, cold chain, coverage and partnership.
Quality, uncompromised
We represent brands that consumers reach for by name — and we protect that trust at every handover.
Cold-chain discipline
From -18°C frozen lines to chilled dairy, we invest in the equipment and training to keep quality intact, kilometre after kilometre.
Coverage you can plan around
Six locations, a 200-strong team and a 48-hour delivery window — every governorate, every category.
Partner-first mindset
We don't just move boxes. We invest in joint business plans, in-store activation and category development with each principal.
From a single Muscat office to nationwide reach.
- Stage 011970s
Choithrams arrives in the Gulf
The parent group lays the foundation of modern grocery retail and distribution across the Emirates and the wider Gulf.
- Stage 021992
Al Reef is founded in Oman
Established to bring trusted international FMCG brands to Omani consumers — across retail, food service and wholesale.
- Stage 032000s
Cold-chain & regional expansion
Two central distribution centres in Muscat and regional offices in Sohar, Salalah, Nizwa and Sur extend coverage nationwide.
- Stage 042010s
40+ brands and 4,000+ customers
Al Reef becomes one of the leading FMCG distributors in the Sultanate, representing iconic global and regional principals.
- Stage 05Today
Delivering goodness, daily
A 200-strong team and a temperature-controlled fleet deliver to every governorate within 48 hours.
Six locations.One nationwide promise.
A corporate office and two central distribution centres in Muscat, four regional sales offices, and remote connectivity reaching even Al Buraimi — built to deliver within 48 hours.
Muscat — Ghala
Corporate HQ and primary warehousing hub for the Capital region.
Muscat — Darsait
Secondary distribution centre serving Muscat & Mutrah belt.
Sohar
Coverage for the Al Batinah North governorate.
Salalah
Coverage for the Dhofar governorate and the south.
Nizwa
Coverage for the Ad Dakhiliyah interior region.
Sur
Coverage for Ash Sharqiyah and the eastern coast.
Al Buraimi
Last-mile reach to the Al Buraimi & border region.
Have a brand that's ready for Oman?
Whether you're a global principal looking for a Gulf entry partner, or a retailer looking to broaden your shelf — we'd love to talk.